This project was aimed to set the tone for Synergy's form language and essence. Integrating 'second skin' technology as the foundation for design, we created an icon for Synergy that speaks of speed, engineering, and a form language that dares to be deviant in a way that assures a performance advantage.

In order to achieve a radical new system, we took notes on competitors successes and failures. Inspiration for a bold look came from alien sources they gave us new perspectives on how protective can be interpreted.